Inescapable Reasons for a Board Level Digital Strategy Now!
Digitisation has barely started – new business models are evolving rapidly – competitors emerge from unexpected places and resourcing your digital journey will come at the price of a radical transformation for many.
- 09/02/2018
- 10
Can a New Brand Launch Totally Depend on Digital Marketing?
How do you come to know about a new brand/product launch? Print media? Television advertisements? Word of mouth? Brand launch events? There can be ‘n’ number of ways to do so, but the most popular today definitely has to be digital media. Now, the question that arises is can a brand launch be isolated from all other medias and just be relied on this new platform?
- 09/02/2018
- 9
Forced Self-Reflection: Consider These Questions
I was recently asked by Denis Zekic (founder of CeeDoo) to answer a set of written questions which he would then review for content and length. Thereafter, I would answer (edited as needed) the same questions orally on my cellphone using the video function; then those answers would be edited down and posted on LinkedIn. His idea was to showcase or share the voices of Top Voices on LinkedIn.
- 08/02/2018
- 6
The Future of Energy
I'm not sure it's what Prince was referring to in his 1989 Batman soundtrack, but Energy Storage works. It works very, very well, and it's not just the future, it's here now. Two years ago, I attended the REA (Renewable Energy Association) 'Commercializing energy storage' event, to catch up with colleagues and clients, and to hear some of what is going on. Now, not soon, now.
- 07/02/2018
- 7
R.I.P. Large Conferences
"Big conferences are essentially worthless so I don't attend them anymore."This was the response to a question I received from a top tech CEO when asking him to provide tips to the audience on navigating large conferences so that there is some sort of ROI from the experience.
- 07/02/2018
- 6
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