The Concept of Digital Marketing
Digital marketing is an innovative concept that is helping buyers become more informed than ever. Through different database-driven distribution online channels, products and services are promoted online to reach consumers in an appropriate, significant and customised manner. Traditional sales methods and face-to-face marketing are quickly becoming obsolete.
- 01/03/2018
- 4
Prescription Meds: The New Loaf of Bread?
Why a consumer’s purchasing behavior of prescription medication is now the same as buying a loaf of bread. It’s no surprise that people want to get the best deal. And with today’s advancement in tech and social media, it has never been easier to find the best prices for a desired product. But, what does this have to do with pharmacy? Well, everything.
- 28/02/2018
- 4
Blockchain & Internet
Blockchain is revolutionizing the way we transact by giving the world a new domain of currency – the cryptocurrency. But, blockchain has the potential to do more than just transactions. In this article, we look at possible use-cases of blockchain and address the chatter around blockchain being the new Internet.
- 28/02/2018
- 4
Health Insurance: Implementing AI towards Better Claims Management
Artificial intelligence strengthens claims management by identifying and correcting errors while avoiding ineffective interventions. The conventional approach to claims management based on defined but non-measurable parameters has been made obsolete by intelligent algorithms that learn from historical cases and continuously evolve. Case managers can screen cases efficiently, evaluate with greater precision and make informed decisions.
- 28/02/2018
- 3
Augmented Intelligence
One of the greatest hurdles that humanity faces is that our thinking abilities cannot exceed a certain number, whereas computers equipped with efficient artificial intelligence strategies exhibit much faster thinking abilities and can become even smarter. Winning a chess game against smart computers is extremely difficult for humans because their opponents possess powerful artificial intelligence systems that can outperform any strategy.
- 28/02/2018
- 5
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