One of the main goals of an online business is conversions, to get the site visitors do something the company wants them to do. This is something that is easier said than done. You may have thousands of visitors on your site every single day, yet your conversions can stay way below where you want them to be.
The idea of setting up a business has been sitting in the back of my mind for almost ten years, but I've always found excuses not to do anything. In late 2016, after a trip to Kenya, Diana and I finally decided to give it a go. We gave ourselves a deadline till December - going to startup events, exploring different ideas. Somehow, we were just gravitating towards creative activities. As we got too distracted to run any creative event at home, we started looking for places to do it.
You’ve probably realised that email marketing can work wonders for your business, like it does for 59% of marketers who consider it as their most effective channel of revenue. (WordStream)
Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s.
Digitisation has barely started – new business models are evolving rapidly – competitors emerge from unexpected places and resourcing your digital journey will come at the price of a radical transformation for many.
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