12 Common Mistakes to Avoid When Creating an Explainer Video

Creating an explainer video can be a powerful tool for conveying information and capturing the attention of your audience.

However, like any form of content creation, there are common mistakes that can hinder its success. In this article, we will discuss 12 common mistakes to avoid when creating an explainer video.

1. Neglecting to Define your Target Audience

One of the most fundamental mistakes when creating an explainer video is failing to define your target audience. Before starting the production process, it is crucial to understand who your video is intended for. By identifying and understanding your target audience's characteristics, needs, and pain points, you can tailor your message in a way that resonates with them. Hiring the services of a professional explainer videos company from the start is always a great idea.

2. Lack of concise messaging:

An explainer video should concisely deliver the key message or information about a product or service. Being overly wordy or including unnecessary information will overwhelm and confuse viewers. Keep your script focused on conveying essential details in a clear and streamlined manner.

3. Poor Scriptwriting

A well-crafted script is at the heart of every successful explainer video. Avoid using jargon or complex terms that may confuse or distance viewers. Instead, use conversational language that is easy for anyone to understand. Consider engaging a professional scriptwriter to ensure your message is conveyed effectively.

4. Ignoring a Strong Call-to-Action (CTA):

Your explainer video should have a clear call-to-action (CTA) that guides viewers on what action they should take after watching it. Whether it's making a purchase, subscribing to a newsletter, or contacting you for further information, ensure the CTA stands out and compels viewers to take immediate action.

5. Mismatched voiceover or narration:

Selecting the right voiceover artist for your explainer video is crucial as their tone and style play a significant role in delivering your message effectively. Ensure the voice aligns with your brand identity and resonates with your target audience. A professional voiceover artist can bring the necessary emotion and personality to your video.

6. Poor Visual Quality

Even with a well-written script and engaging voiceover, a poorly produced explainer video may fail to capture viewers' attention. Invest in high-quality animation or video production to make your visuals visually appealing and impactful.

7. Ignoring the Importance of Pacing

The pacing of an explainer video is crucial for maintaining viewers' interest. Be sure to strike a balance between providing enough information and keeping the pace moving forward. Avoid prolonged scenes or lengthy explanations that may cause viewers to lose interest.

8. Lengthy Videos:

Research has shown that viewer attention spans are decreasing, so it's important to keep your explainer videos short and concise. Aim for a duration of around one to two minutes, focusing on key information rather than overwhelming viewers with unnecessary details.

9. Lack of Visual Storytelling

Take advantage of the visual medium by telling a compelling story through your explainer video. Visual storytelling engages emotions and helps viewers connect with your message on a deeper level.

10. Neglecting Mobile Optimization

With more people accessing content on their smartphones, it is essential to optimize your explainer videos for mobile devices. Consider the smaller screens and data limitations when creating and distributing your content.

11. Failing to Promote your Explainer Video

Don't forget that creating an explorative video is only half the battle— promoting it effectively is equally as important! Share your video across relevant social media platforms, embed it into blog posts, send it out in newsletters, or incorporate it into email marketing campaigns.

12. Neglecting Performance Analysis

After publishing an explainer video, track its performance to understand its impact on your target audience accurately. Monitor metrics such as view count, engagement rate, and conversion rate, allowing you to adapt and improve future videos based on the insights gained.

Conclusion

Creating an explainer video can be a valuable asset for your business, but it's important to avoid common mistakes that can hinder its success. By defining your target audience, crafting a concise and engaging script, using appropriate voice over, maintaining visual quality, focusing on pacing and storytelling, optimizing for mobile devices, promoting effectively, and analyzing performance, you can create an impactful explainer video that effectively delivers your message and drives desired actions from your viewers.