Shell’s Takeover of Sonnen: Winning Move or Simple Buzz
Shell’s acquisition of Sonnen is another step in the evolution of the energy markets and the ongoing upheaval.
- 26/02/2019
- 4
How to Draft Marketing Strategies for Small Businesses
Digital marketing and social media marketing are interrelated. A business that needs to flourish in the online world needs to have a strong online presence, which can be achieved through digital marketing and social media marketing. Before getting into the specifications of social media’s marketing strategy, it’s important to be clear with how to draft a marketing strategy that leads your business to success.
- 26/02/2019
- 7
Gross National Happiness and Macro Indicators in Bhutan
A lot of people have heard, one way or another, that the country of Bhutan decided back in the early 1970s to pursue Gross National Happiness. The King at that time is supposed to have said: “Gross National Happiness is more important than Gross Domestic Product.” But in practical terms, what does that actually mean? Sriram Balasubramanian and Paul Cashin describe "Gross National Happiness and Macroeconomic Indicators in the Kingdom of Bhutan" in IMF Working Paper WP/19/15 (January 2019). They write:
- 26/02/2019
- 3
How to Pick a Sick Care Coworking Space
Coworking is the way people work these days. Coworking now takes up 27million sq feet of office space across the US, and 19 more growth statistics that prove coworking is the new normal.
- 26/02/2019
- 6
Education’s Many Stakeholders
In 2005, we published an article in University Business on the importance of educational institutions recognizing, listening to and considering the influence and voices of these stakeholders in the academic enterprise: students, parents, communities and employers.
- 26/02/2019
- 6
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