If you’re a Star Wars historian or engineer, your days are probably filled with these nagging thoughts: Why did the Death Star ship to market with an obvious design flaw? How did the Dark Side get FDA approval for Darth Vader’s ambulatory suit? What supply chain solution did the Rebel Alliance use to design X-Wing Fighters?
I wanted to step outside of character today and shine the light on some other PLM smarty-pants to see where they weigh in on the topics of PLM return on investment, total cost of ownership and opportunity costs.
Historically speaking, identifying the total financial benefit from a product lifecycle management (PLM) solution is not as obvious as it is with an enterprise resource planning (ERP) system. Nor is it as straight-forward.
A “persona” is a behavior-based, user archetype you can use to make decisions about your product. They have names, beliefs, demographic attributes and behaviors that help create relevant marketing messages — think of these fictional character archetypes as “stand-ins” for real prospects and customers.
It’s the holidays. Yep, already. Time for office holiday parties. Copious tins filled with those obscenely delicious Scandinavian cookies. Bad sweater design. You know the drill. But once the dust settles and your holiday spirit gives way to reason, you might realize that you kinda hate your job. Which means it’s time to go!
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