There was a time, less than 20 years ago, when a major concern for the US government was how it would deal with the problems of paying off all government debt, which was projected to happen by about 2010. Alan Greenspan, then chairman of the Federal Reserve, made it a major point in his "Outlook for the federal budget and implications for fiscal policy" when he testified before the US Senate Budget Committee on January 25, 2001.
Many countries have made energy audits mandatory, especially for larger consumers, as part of their energy efficiency policy. But is this provision effective? Is it the first step in the desired energy transition for all consumers?
It wasn’t supposed to be this way.
China is hardly what one would describe of as the epitome of transparency, especially when it comes to issues of economic data and reporting. But a recent move by the People’s Bank of China (PBoC), the Chinese central bank should be cause for concern in the world’s second largest economy. As global markets fell last week on the back of trade war worries as well as a slowdown in Chinese growth, China’s central bank announced that it would inject US$117 billion into the banking system, allowing commercial banks to cut the share of deposits that they must hold in reserve, in an effort to boost lending and halt what some analysts believe may be a far sharper slowdown in economic growth than reported.
“Beauty lies in the eyes of the beholder.” This adage is very true with regard to brand identity as well. What is a strong brand identity? As the adage indicates, it is how others perceive you, the identity or image you convey to the minds of people when they hear the name of your organization. A common pitfall that many fall into when considering how to build a strong brand identity is to believe that they know how their business is perceived. They try to see things from their own perspective, forgetting that a strong brand identity depends on ‘the eyes of the beholder,’ or how they are perceived by potential customers.
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