In terms of advances in marketing 2018 will be known for the live stream. Any person or brand can Go Live within seconds and let’s just take a moment to realize how amazing that is.
I have been a vocal fanboy of serial entrepreneur Gary Vaynerchuk since 2011 when I read my favorite book the Thank You Economy. Pause here, that book changed my life! I recently heard Gary is looking for stories about how his first major book “Crush It” has changed lives for a new book called “Crushed It.” I realize that he is looking for stories of major scaling of businesses, but I think my story is as equally important.
From its humble beginnings in Jack Ma’s Hangzhou apartment, Alibaba has evolved and grown into an e-commerce empire known internationally.
I’ve been consuming too much. My brain is overwhelmed by the volume of information and the need to sift through it to extract some meaning.
From being just a buzzword in 2011, content marketing has become the number one priority for the marketing department in 2017 and accounts for 26% of a marketers' entire budget.
I have written a couple of times about the link between higher order thinking skills and moral development but a recent comment on another article has prompted me to visit the subject again. The comment was that empathy is needed alongside higher order thinking skills in order for us to make the world a better place. Empathy is needed and although basic empathy begins to be developed in very young children, the full expression of empathy requires very abstract thinking and is included in one of the higher order thinking skills: metacognition.
We live in the digital revolution and small acts of kindness land huge in this cruel world. Every single celebrity is not doing enough. They can do good things at the same time as helping their personal brands and leaving a great impact on society.