Top 10 Celebrity-Obsessed UK Areas

Ranking fourth are the residents of Derry, with 8,449 searches per 100,000 residents.  Derry residents are very interested in celebrity gossip, with their most searched-for celebrities being Taylor Swift, Kanye West, and Elon Musk. All related searches total an average of 10,648 each month.  

Next in line are Liverpool’s residents, with 8,400 searches per 100,000 people. On average, there are 42,551 searches each month for celebrity news, with Taylor Swift, Kanye West, and Prince Harry among the top names. 

In sixth place is Mansfield, with 8,357 searches per 100,000 residents, followed by Hove (8,309), Rochdale (8,271), Chelmsford (7,828), and Bournemouth (7,743). 

Out of the 78 UK locations assessed, Nottingham was the least interested in celebrity news, with a rate 57% below the national average, at 2,430 searches per 100,000 people. 

Commenting on the findings, Hekima Yoshida, said:

“Celebrity lives are more accessible than ever through social media, and so fans and even non-fans are captivated by the glimpses of glitz and glamour in the everyday lives of big stars. Yet, it is important to remember that celebrities are human too and they deserve a right to privacy.  

“The study highlights just how fascinated we are by public figures, highlighting the 2.4 million searches we make each month in the UK. These searches help keep stars relevant, and it’s interesting to see how the world’s relationship with celebrities evolves. For instance, after this year’s Met Gala, many people began unfollowing influencers, leading to stars like Kim Kardashian losing hundreds of thousands of followers. While most audiences remain captivated by celebrities still, we may be entering a new era in how we approach them and the parasocial relationships we develop with them online.  

“People often search for relatability in celebrities - they want to know about their daily life, their heartbreaks, love stories, and more. But it is important to remember that celebrities are paid to maintain an image. Even when they share regular updates or when news outlets claim to reveal their ‘real’ lives, much of it is carefully curated and the whole picture is never seen. While it’s fascinating to peek into their world, it’s key to remember our own lives are just as interesting too.”