Power Couples Shaping Sports & Entertainment Industries: Victoria and David Beckham Ranked Runner-up Globally

New data has revealed the top biggest celebrity athlete couples. 

The research analyzed the index score of a list of 40 celebrity sports couples to calculate the top 10 most popular. The study ranked each celebrity couple against six main factors: average monthly search volume, Facebook, Instagram, TikTok, and Twitter followers, and how many times they have been mentioned in online newspaper articles. Results for each category were converted into an overall score out of 100 to determine the ranking.  

The study discovered that Taylor Swift and Travis Kelce are the biggest celebrity sporting couple, with a score of 99.30 out of 100. The study found that people worldwide are Googling Taylor Swift and Travis Kelce 41.6 million times a month on average. To put that into perspective, people are Googling the couple 717% more than Victoria and David Beckham, who placed second on the list of biggest celebrity sporting couples. The data also showed that Swift and Travis have appeared in 1,020% more online news articles and have 256% more TikTok followers than Victoria and David Beckham. 

In second place is Victoria Beckham and David Beckham, with a total score of 83.48. The Beckham’s have the second-highest combined Facebook following after Taylor Swift and Travis Kelce, with 67 million followers on the social media platform.   

Ranking third are Ciara and Russell Wilson, with an index score of 75.58. The couple’s social media on Facebook, Instagram, Twitter, and TikTok have a total following of 80.7 million followers combined.  

Model Irina Shayk and NFL superstar Tom Brady are in fourth place, with an index score of 75.30. Shayk and Brady have the third-highest newspaper article count out of the top 10 celebrity sporting couples listed, with 160,176 online articles mentioning their names.

In fifth place is actress Gabrielle Union and former NBA player Dwayne Wayde, with a score of 73.07. The couple combined has a total following of 80.9 million followers across Facebook, Instagram, Twitter, and TikTok. Despite having a bigger following than Ciara and Russell Wilson on social media, Ciara and Wilson have 222% more online articles mentioning their name online.  

Spanish singer Enrique Iglesias and former tennis player Anna Kournikova are in sixth place, with an index score of 71.14. The couple has fewer followers on all social media platforms combined than Gabrielle Union and Dwayne Wayde, except Facebook, where they have 213% more followers.  

Sports-tech power couple Serena Williams and billionaire Alexis Ohanian are in seventh place, with an index score of 64.48. 

Singer Carrie Underwood and former NHL player Mike Fisher, with an index score of 66.50, are in eighth place.  

Kristin Cavallari and Jay Cutler are in ninth place, with an index score of 59.88.  

Finally, Vanessa Hudgens and Cole Tucker round off the list in tenth place, with an index score of 59.45.  

Matthew Gover commented on the findings: "Some of the biggest celebrity sporting couples have had a significant influence on both the sports and entertainment industries. Power couples like Taylor Swift and Travis Kelce, Ciara and Russell Wilson, and David and Victoria Beckham have captured the public's attention with their successful careers and glamorous lifestyles. These couples have not only achieved great success in their respective fields, but their influence extends beyond the sports world and entertainment industry, such as creating fashion trends and huge social media fanbases.”