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Despite the abundance of AI models and solutions, a significant gap remains between current outputs and marketers' expectations.
From insights to strategy and content production, this divide remains pronounced.
Let’s explore Og.ai, a new contender challenging generic approaches in generative AI for marketing. Og.ai leverages hyper-specific, data-driven applications to automate real-time insights, content planning, and production and offers a solution tailored to the daily routines of marketers.
"Generative AI is good, but are AI outputs really relevant to my brand, my consumer needs, my local market trends, my brand guidelines, and my day-to-day way of working ?" The number of times we've heard this from marketers this year is significant! Despite all the hype in AI, marketers still face major challenges:
Capturing consumer insights are time-intensive, costly, and often static, posing challenges to analysis and actionable planning
Creating personalized content strategies for different channels and audiences is tedious and inefficient.
Producing localized, trend-aware content is expensive and time-consuming, with current AI tools falling short on personalization and brand alignment.
In this challenging landscape, Og.ai emerges as a transformative solution, positioned to empower how marketers operate. By capturing real-time consumer insights, Og transforms insights into content action plans, and auto-generates high-volume, channel-specific content & campaigns, personalized by local markets — all in one go. This tool is setting new benchmarks in the marketing industry, positioning itself as a game-changer for brands and agencies.
Verticalizing datasets by industry and categories is paramount for developing sophisticated generative AI solutions in marketing. This targeted approach ensures our AI models are trained with context-specific, relevant data, greatly enhancing their precision and efficacy. By capturing the unique nuances of each industry, we can generate more personalized and impactful marketing strategies, driving engagement and conversion rates. In an industry where differentiation is key, such granular focus not only elevates the quality of insights but also empowers marketers to craft compelling narratives that resonate with their audience. Transforming marketing routines with AI from strategy to execution
Og.ai is not just another generic generative AI tool; it's platform built on top of a sophisticated industry and category level dataset, designed to streamline marketing operations and tackle the challenges mentioned above. Leveraging this dataset and its proprietary algorithm in unison, Og operates through a meticulous three-stage process designed to optimize marketing efforts:
Understanding
Og.ai begins by uncovering real-time consumer trends and behavioral insights specific to the brand and product within local markets. This involves identifying ideal customer personas and mapping out detailed customer journeys, highlighting critical micro-moments from awareness to purchase.
Planning
Next, Og.ai translates consumer insights into comprehensive content action plans. The platform generates strategic content blueprints, including key messages, formats, schedules, and KPIs, tailored for different channels and target personas. This ensures the content resonates with the intended audience.
Producing
In the final stage, Og.ai auto-generates content at scale. From articles to social media campaigns, the tool produces content and visuals aligned with local market trends and brand guidelines. This automation ensures consistency and quality across all marketing materials.
Whether you are a startup or a global brand, you will be able to capture real-time insights and scale high volume content faster at much lower costs. Below are some of the quantifiable and visible impacts Og brings to the table:
50-60% reduction in consumer research costs: Automates the extraction of consumer insights, drastically reducing traditional research costs.
3x faster insight transformation: Converts consumer insights into detailed content plans three times faster, enabling quicker go-to-market strategies.
200% reduction in content production costs: Drastically reduces monthly content production expenses through automation.
8x speed in content adaptation: Accelerates content customization for various objectives, channels, and audiences.
1.5x Improvement in marketing ROI: Enhances efficiency and targeted content strategies, leading to a significant boost in return on investment.
What sets this apart from other generative AI tools is its unique data set combined with real-time consumer intentions and behaviors. While many AI tools produce generic outputs, Og.ai delivers rich, authentic content tailored to specific consumer insights, brand specifications, and local market trends. This specificity ensures that the insights & content are not only relevant but also highly engaging.
Og.ai is a versatile tool that caters to various stakeholders within the marketing ecosystem:
Research and Insights Teams: Streamlines the process of deriving actionable consumer insights, real-time and personalized by local marketers. It reduces reliance on manual methods and overwhelming amounts of raw data.
Content Strategists and Creators: Transforms insights into detailed content plans and asset previews at scale, personalized by channels and objectives.
Digital and Customer Experience Teams: Gains real-time understanding of customer personas and facilitates swift and informed decision-making.
Agencies and Consultancies: Accesses comprehensive consumer insights and content plans in less time than traditional methods. As of today, Og early users state that they would use the solution anywhere between 4 to 8 times every month, making it a part of their routine and habitual use.
For those eager to transform their marketing strategies, Og.ai offers a free trial to experience its capabilities firsthand. During the trial - provide your brand, market and product details, and discover how Og.ai can generate insights-driven content in seconds. Embrace the future of marketing where efficiency meets innovation.
Join the waitlist today and be among the first to experience the transformative power of Og.ai.
Helen Yu is a Global Top 20 thought leader in 10 categories, including digital transformation, artificial intelligence, cloud computing, cybersecurity, internet of things and marketing. She is a Board Director, Fortune 500 Advisor, WSJ Best Selling & Award Winning Author, Keynote Speaker, Top 50 Women in Tech and IBM Top 10 Global Thought Leader in Digital Transformation. She is also the Founder & CEO of Tigon Advisory, a CXO-as-a-Service growth accelerator, which multiplies growth opportunities from startups to large enterprises. Helen collaborated with prestigious organizations including Intel, VMware, Salesforce, Cisco, Qualcomm, AT&T, IBM, Microsoft and Vodafone. She is also the author of Ascend Your Start-Up.
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