How to Write Website Content that Drives Traffic

As a website owner, you're always looking for ways to increase traffic to your site.

After all, more traffic means more potential customers and leads. But how do you go about getting more traffic?

One way is to ensure that your website's content is high quality and engaging. This will not only attract new visitors but also encourage them to come back. Here are our top six tips on how to create content that drives traffic:

1. Write Evergreen Content

This kind of content will always be relevant and useful, regardless of when it's read. That means no matter when someone stumbles across your article, they'll still find it helpful. So, as you go through the website content creation process, remember to include evergreen topics such as how-to guides, tips, and advice. 

Don't forget that no one wants to read outdated information. If you want people to keep coming back to your site, make sure that your content is always up-to-date. This means regularly publishing new articles and blog posts.

2. Know Your Audience

If you want to write content that appeals to your audience, you need to know who they are. What are their interests? What do they want to learn about?

Then consider the level of knowledge that your audience has about your site's topic. For example, if you're writing for beginners, you'll need to use more straightforward language and explain things in greater detail. If your audience is seasoned pros, then they'll get turned off by introductory articles and will head off to your competitor's site.

You can combat this by ensuring that you have clear menus and article titles, making relevant content easy to find.

Once you have a good understanding of your target audience, creating engaging content will be much easier.

3. Keep it Readable and Proofread

No one wants to read a wall of text. If you want people to stick around and actually read what you've written, make sure it's easy on the eyes. Use short paragraphs, clear headings and subheadings, and bullet points where possible.

Remember not to rely just on spellcheck; you need to manually proofread your work as well. Nothing will turn off a reader more than finding errors in your spelling or grammar. If you're not confident in your proofreading skills, consider hiring a professional editor.

3. Write Keyword-Rich Content

For people to find your content, it needs to be optimized for the search engines. That means using relevant keywords throughout your text.

Keywords are the words and phrases people use when searching for information online. For example, someone looking for a how-to guide on starting a blog might type in something like "how to start a blog."

If you want your content to rank high in search engine results, make sure to use relevant keywords. But beware of keyword stuffing, which is the practice of cramming as many keywords into your content as possible. Not only will this irritate your readers, but it will also get you penalized by Google. Aim for a keyword density of around 1-2%, which means using your keyword once or twice for every 100 words of text.

4. Make Your Content Shareable

If people like what they read on your site, they're more likely to share it with their friends and followers. This means that more people will visit your site and see your content.

Make it easy for people to share your articles by adding social media buttons to each piece of content. These days, most WordPress themes come with social media buttons built-in. If not, there are plenty of plugins that you can use.

Don't forget to use the most appropriate social media platform for your product or service. For example,  if you're a B2B company, LinkedIn would be a better choice than Pinterest. If your product has a strong visual presence, then Instagram and Snapchat would be great platforms to consider.

5. Add a Call-to-Action (CTA)

At the end of your article or blog post, include a CTA that encourages people to take action. This could be anything from signing up for your newsletter to downloading a white paper or e-book.

Your CTA should be clear and concise, and it should be relevant to the article that people have just read. For example, if you've written a blog post about social media marketing tips, your CTA could be something like "Download our free e-book on social media marketing."

Including a CTA is a great way to encourage people to take action and engage with your brand.

6. Include Visuals

People are visual creatures and are more likely to engage with your content if it includes visuals. Adding images, infographics, and videos can help break up your text and make your articles more engaging.

Make sure that when you use a visual, it's of a high quality. Nothing looks worse than a low-res image or a badly-edited video. If you're not confident in your own design skills, consider hiring a professional to help you out.