Google Analytics is undoubtedly one of the most popular tools for web analytics.

Yet many webmasters are on the lookout for the best Google Analytics alternatives.

Why is that?

Google Analytics does come with some drawbacks.

For one, Google Analytics uses data sampling. This means that the results you see are based on a certain percentage of your actual data. Because of this, you may see distorted data.

Another major issue is that Google tracks all of your data to use it for advertising. If you are worried about data privacy, this can be a major roadblock.

Thankfully, there are many Google Analytics alternatives available that offer the same functionalities.

Some of these web analytics tools even offer more advanced features.

Want to know which ones?

Check out this list of the best web analytics tools.

In this list, I’ve tried to list the key features, pricing details, pros, and cons of all the web analytics tools. If you’re looking for the best Google Analytics alternatives, you should take your time to understand which one fits your needs the best.

Google Analytics Alternative #1: SEMrush

This all-in-one SEO tool is a popular Google Analytics alternative because of its versatility and rich functionality. They have solutions for content marketing, market analysis, keyword research, and social media marketing.

Key Features

• Organic and advertising research
• Backlink checker
• Traffic analytics
• Site audit
• Competitor research

Pros

• In-depth analytics presented in an easy-to-understand manner
• Custom plans based on client requirements
• Easy competitor research
• Traffic analytics API access (on request)

Cons

• Long learning curve
• May seem too advanced for beginners

Pricing Plans

• Pro Plan: $99.95 per month
• Guru Plan: $199.95 per month
• Business Plan: $399.95 per month
• Free trial available

Pro Tip: Use SEMrush Big Data visualizations to see a domain comparison of your competitors.

Image via SEMrush

Google Analytics Alternative #2: Finteza

In terms of functionality, Finteza gives tough competition to Google Analytics.

Finteza’s advanced features are designed keeping in mind the needs of experienced webmasters, advertising buyers, and traffic managers.

This web analytics tool comes with a Conversion Funnel and an Advertising Engine. They can help you generate more leads, traffic, and boost your conversion rate.

Key Features

• Identify bot traffic: Finteza’s report on traffic details divides traffic sources into three colors — Green traffic, Yellow traffic, and Red traffic. While green represents real users, red traffic shows spoofers and bots.
• Customization for conversion funnels: Finteza allows you to add multiple criteria to customize your funnel. Your events can include actions like button clicking, mouse hovering, or even adding a product to the cart. This feature can help you gain insights that can be used to build powerful funnels.
• Automatic funnel creation for similar events: By using the same prefix for events that are related, you can automate your funnel creation process in Finteza. This web analytics tool automatically links all related events together.
• Ad optimization with retargeting options: Along with targeting and retargeting ad options, Finteza also offers multi-channel attribution. This means that you can reach out to your audience through multiple mediums.
• Bypass ad blockers: Finteza sends all of your shared data through a proxy that is on your own website. Because of this, browsers and plugins won’t be able to block your sent data.

Pros

• User-friendly
• Multiple integrations
• Detailed and accurate reports
• Reports segmentation
• Automatic event-based sales funnel

Cons

• May take a while to learn

Pricing Plans

• Website and App Analytics: $25 per 100,000 unique visitors per month
• Multi-Purpose Advertising Engine: $4 per 100,000 impressions per month
• You can get a free demo and a 30-day free trial.

Pro Tip: Leverage Finteza’s multi-channel attribution option for retargeting ads.

For more information about this web analytics tool and its features, check out my detailed review of Finteza here.

Image via Finteza

Google Analytics Alternative #3: Clicky

If you like simplicity, Clicky’s interface is bound to win you over. It’s neat and puts the main focus on the data. Using this web analytics tool, you can track and analyze your site traffic in real-time.

Key Features

• Heatmaps
• Bot detection and blocking
• On-site analytics
• Uptime monitoring

Pros

• Clean interface
• Real-time campaign tracking
• Detailed reports

Cons

• Can face speed issues sometimes

Pricing Plans

• Free Plan
• Pro Plan: $9.99
• Pro Plus Plan: $14.99
• Pro Platinum: $19.99
• Custom Plan: Varies as per requirements
• All new accounts get a 21-day free trial of their Premium Plan
• Free demo available

Pro Tip: Use filtering and segmentation options for a more accurate result.

Image via Clicky

Google Analytics Alternative #4: Serpstat

This web analytics tool is designed to take care of all your SEO needs. From keyword research to backlink analysis and competitor analysis, it has features for all of it. Whether you are a pro at SEO or only beginning, this tool has something for everyone.

Key Features

• Competitor research
• On-page audit
• Search and advertising analysis
• Market Intelligence

Pros

• Multiple functionalities
• Budget-Friendly
• Easy website audit
• Large database of backlinks

Cons

• Some tutorials may be outdated
• The UX may seem a bit confusing

Pricing Plans

• Lite Plan: $69 per month
• Standard Plan: $149 per month
• Advanced Plan: $299 per month
• Enterprise Plan: $499 per month
• For a free trial or personal demonstration, you can ask their team.

Pro Tip: Turn email alerts on to get notified if there is a change in your domain or keyword ranking.

Image via Serpstat

Google Analytics Alternative #5: SERanking

This all-inclusive tool has features for keyword suggestions, backlink analysis, SEO/PPC competitor research, social media management, and more. This web analytics tool can come handy for small business owners, SEO experts, as well as digital marketing agencies.

Key Features

• Keyword grouping
• Track backlinks and keyword ranks
• Website audit
• Lead generator

Pros

• Affordable
• Accurate results for keyword tracking
• Detailed reports with options for custom branding
• Integrations with popular apps

Cons

• Interface can be hard to navigate
• Additional fees to get access to certain features

Pricing Plans

• Optimum Plan: $39 per month
• Plus Plan: $89 per month
• Enterprise Plan: $189 per month
• Free demo available
• 14-day free trial available

Pro Tip: Not sure if your canonical tags are set up correctly? Use their deep website audit feature to get more clarity.

Image via SERanking

Google Analytics Alternative #6: Leadfeeder

Leadfeeder is aimed at small and medium-sized business owners and marketers who want to grow their business.

It’s a great web analytics and lead generation software solution. Using this tool, you can find out who visits your site. What’s more, you can also get contact information from individuals from an interested company.

Key Features

• Identify website visitors
• Track visitor movement on your site
• Automatic lead scoring
• Get contact information of leads

Pros

• Easy to use
• Frequent email updates
• Multiple integrations
• Great customer service

Cons

• Can show duplicate results

Pricing Plans

• Lite Plan: Free
• Premium Plan: Starting from $55 per month
• 14-day free trial available

Pro Tip: Set up the Leadfeeder Booster to make sure more data gets pushed out every day.

Image via Leadfeeder

Google Analytics Alternative #7: HubSpot

HubSpot offers multiple solutions for sales, marketing, CRM, and CMS. It has features that can help you improve your customer service.

This Google Analytics alternative also comes with a web analytics dashboard that makes it easy for you to track your site’s effectiveness. Pick HubSpot over Google Analytics if you are also looking for a marketing automation tool.

Key Features

• Traffic and engagement metrics
• Marketing automation
• Lead generation
• SEO recommendations
• Contact attribution reporting

Pros

• Easy to use
• Excellent user support
• Multiple integrations
• Rich functionality

Cons

• Maybe expensive for SMBs
• Long learning curve

Pricing Plans

• CRM: Free
• Marketing Hub: Plans ranging from $35 to $2,240 per month
• Sales Hub: Plans ranging from $35 to $840 per month
• Service Hub: Plans ranging from $35 to $840 per month
• CMS Hub: Plans ranging from $210 to $630 per month
• 14-day free trial available

Pro Tip: Leverage HubSpot’s email sequencing feature to keep prospecting on autopilot.

Image via HubSpot

Go Ahead, Take Your Pick

Whether you’re looking for more data privacy or want unsampled data, there are a lot of Google Analytics alternatives out there. As you can see, the tools listed above have rich functionalities and can cater to budgets of all sizes.

It’s time to look beyond Google Analytics.

What are you waiting for?

Go ahead, take your pick!