I switched from continuously flying for personal meetings to Zoomifying, like many people who increased their screen time.
Why hasn’t the same thing happened in fashion? Consumers are not willing to pay a premium for sustainable clothes.
Doubling the lifetime of a product reduces its impact by 50%.
Every time we wash our clothes, we are putting plastic in the ocean.
When you encounter brands offering ocean plastic apparel, this is probably what they use: a blend of ocean-bound plastic and post-consumer PET from land sources, with a small percentage coastal of high-sea waste possibly thrown in the mix.
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