Edit Cloud Secures £2M Funding to Fast-Track the Transformation of the Post Production Sector

Edit Cloud, a new cloud based, AI-fuelled editing platform has secured £2m funding to empower collaboration in the post production sector.

Founded by broadcast industry insider Simon Green, Edit Cloud’s innovative, virtual editing platform is set to make waves in the production landscape. The platform aggregates cloud-based tools and AI technology to enable teams to work collaboratively and efficiently from any device, any software, anywhere in the world.

The company has already secured partnerships with major brands including ITV Studios, Adobe and AWS and supporting heavyweight agencies such as Publicis.

The funding round was led by specialist creative-tech VC firm Edge, with angel investors including Simon Ward, Inspired Thinking Group's Founder and creative technology entrepreneur Justin Cooke, known for his successful agency exit to WPP.

Recent data from analyst house IDC shows that global spending on cloud services is expected to exceed $1.3 trillion by 2025, reflecting the critical need for innovative platforms like Edit Cloud in this digital and cloud-dependent era.

Increasingly businesses are constrained by traditional ways of working, such as on-premises workflows, hybrid teams, security issues, content transfer and inconsistent training and capability. Edit Cloud’s focus is on bringing together talent communities in one place, all fully trained and up to speed on secure and globally accessible virtual editing suites.

Simon Green, founder and CEO of Edit Cloud, commented:

“Our sector is at a pivotal moment. We’ve all had to use outdated systems and fragmented editing processes for years, which has made it increasingly hard for production staff and creative teams to be their best.

As AI continues to revolutionise traditional workflows, here at Edit Cloud we’re able to transform production processes into the cloud, finally unlocking new efficiencies, enabling diversity and talent democratisation, as well as delivering everything more sustainably.

We’re absolutely delighted to have the backing of Edge and alongside the incoming experience of Simon Ward and Justin Cooke, we’re confident that we can fast track our ambitions.”

Hannah Williamson, senior investment manager at Edge VC said:

"Edit Cloud exemplifies the kind of pioneering spirit we champion at Edge. We believe in backing visionary businesses who push boundaries and create lasting impact. With Edit Cloud, we see a platform that not only leverages cutting-edge technology but also democratises access to post production tools, which aligns perfectly with our own values. We are excited to partner with Edit Cloud as they transform traditional workflows and empower a new generation of content creators."

Simon Ward, non-executive director of Edit Cloud said:

“I am always passionate about creating simplicity in our sector through innovation and technology and Edit Cloud is doing just that. Their platform unlocks the future of editing, reducing time wasting processes and inefficiency – ultimately resulting in even better work and better teams.

As such I look forward to supporting Simon and the whole Edit Cloud team on this exciting next stage as the company scales up.”

Justin Cooke, Chairman of Edit Cloud:

"Edit Cloud represents a groundbreaking shift in the post production landscape. Our commitment to leveraging advanced cloud-based technology and AI empowers our creative industry, not only enhancing the production process but also democratising access to top-tier creative tools.

We are dedicated to fostering a diverse and inclusive environment, ensuring that everyone, everywhere has the opportunity to realise the potential of this new era of creativity. We're setting new standards of efficiency, collaboration, and creative excellence in the industry."