In this super-competitive era of marketing, email marketing has become a highly effective digital.
It can connect brands with their prospective customers. Through it, brands can reach out to their leads and convert them by selling their products or services.
Email marketing is one of the best communication channels through which you can own your lists and convert them better.
Most people think email marketing is dead. But they must understand, sending bulk emails randomly to thousands of people is not email marketing. It’s spam.
Let’s try to understand how email marketing is good.
The research reports and surveys of marketing companies such as Mailchimp,
HubSpot, McKinsey, and others have proven that the popularity of email marketing is increasing day by day.
So, you should not be surprised that due to its direct reach to the prospect audience, email
marketing is more prominent than other channels such as SEO - best backlink analysis tool, SEM, influencer marketing, and social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Many brands are generating numerous quality leads and maximizing their ROI only by email
marketing. The only difference between failures and winners with these marketing techniques is how they are using it and their approach to execute.
Initially, building a great email marketing list is a challenging task for any brand. It takes a lot of
effort, strategy, automation, and other necessary aspects such as offering a free email series
which educates your audience about adding pop-ups on a website.
You could also offer free downloads of content in the form of blog posts, videos, educational PDFs, whitepapers, and ebooks. You can also send an update about a new product or service updates or any new releases.
Infographics, industry reports, webinars, courses, and tools are some of the most useful tips to build your subscriber base and get better engagement.
But, this is not enough to sustain in the long run. Brands further work on personalizing emails automating email marketing with the use of software and tools.
They analyze the aggregated data and do segmentation based on open rate, CTR, bounce rate, and unsubscribe rate to make better strategies for the future.
Segmentation increases the open rate and click-through rate and decreases your unsubscribe rate.
Smart email marketers use segmentation to improve the effectiveness of their email campaigns
drastically.
They do A/B testing with their subject line, CTAs, and images to analyze what is working for
them.
These are some of the most important statistics and trends of email marketing from marketing reports, surveys, and researchers.
For more information, check out this infographic which can help you understand the current trends about email marketing so that you can grow your brand:
Infographic via theblueoceansgroup.com