I'm just gonna say it. Most of us are not whole. We're walking around as hastily crafted, Scotch-taped versions of ourselves. We're working in organizations and displaying the face we think people want to see of us that's the complete antithesis of who we are or what we believe.
In 2003, as Casey Crawford put on his Super Bowl championship ring, deep down he knew he had suited up for the last time. During his three-year NFL stint, he'd been hard at work during his offseasons learning everything he could about real estate. So the decision to "retire" from the NFL wasn't a hard one.
What’s your imagination of startups & their culture? Couple of orange green bean bags as work stations, smiling faces posing with coffee mugs on social media, overenthusiastic founders in jeans, high five high decibel all around, well-lit open office spaces, a touchy story as to why the founders started the venture. Or few friends working out of their apartment with their old laptops, asking friends and families to fund them. They might be waiting for their customers to give meetings or praying for their first/next paying customer or frustrated convincing their aspirant employees that they are the next big thing.
The role of the FP&A professional continues to progress and evolve along a continuum. In the past, we spent most of our time and effort explaining what had happened and tried to divine the future based on our observations. At the time, the biggest challenges were a lack of data and tools powerful enough to permit extrapolating limited available data to project into the future.
What is it that creates a great customer experience? Is it a good interaction with customer service or with a mobile website or app? Is it personalization in messaging, or something else entirely? In a recent survey by Gartner, it said that by 2017, 89 percent of marketers expect customer experience to be their primary differentiator.
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