In The Love Song of J. Alfred Prufrock, T.S. Eliot’s protagonist asks, chewing on mortality and the pangs of senescence, if he dares to eat a peach. We can all thank Dr. Steven Gundry for upping the ante, and asking if any of us dares to eat chickpeas or eggplant; apples or oats; beans or lentils; or for that matter, almost any fruit, many vegetables, and most beans, legumes, grains, and certain nuts. His answer is: no. His reason is: lectins.
From being just a buzzword in 2011, content marketing has become the number one priority for the marketing department in 2017 and accounts for 26% of a marketers' entire budget.
Life is a journey of twists and turns, peaks and valleys, mountains to climb and oceans to explore. Good times and bad times. Happy times and sad times. But always life is a movement forward. No matter where you are on the journey in some way you are continuing on and that is what makes it so magnificent.
It is not only the change but ‘the rate of change’ also that is increasing as we are moving forward in the journey of human evolution. All will agree that the most prominent contribution has come due to the widespread use of Internet, digital and computational technologies. Due to the ever-increasing speed of processing of digital computation, solutions to the new problems are becoming feasible.
For the last 100 years, radio and newspaper were used by marketers as a medium to reach consumers. They are still considered one of the best marketing strategies to indulge in. However, things have seemed to change a bit. With the rise of digital marketing, more and more businesses are drifting towards online platforms, altering the way organisations market their products and services. This is followed by choosing the right platform which matters the most!
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